Career at Nusr-Et Steakhouse New York
April 20, 2017

Did Nusret Gokce pay $2 million for fame?

Nusret Gökçe, a phenomenon with the act of “salvation” (salt bae), claimed to pay $ 2 million to switch-over his name into a best PR work..

Nusret Gökçe, Turkish butcher and chef  best known for his unambiguously far-famed salt-sprinkling move, apparently failed to gain his fame genuinely through his unmatched skills.

He’s been dubbed “Salt Bae” on-line, Nusret Gökçe had reportedly signed a contract with American marketing agency to further promote his currently frequently-recognized signature, wherever he paid a complete total of $2 million.

Nusret Gökçe, has spent nearly $2 million (7 million Turkish Liras) for his PR works while the Istanbul Authority has spent $2.2 million for snow removal last year.

The acclaimed “meatatarian,” who took the social media by storm, spend a considerable amount to arrange a visit by American actor Leonardo DiCaprio to his Nusr-Et Steakhouse Restaurant.


Not to mention, the chef also paid for his role in the “Narcos” TV series.

As stated by Uçankuş, a big range of celebrities were paid furthermore to create an look in Nusret Gökçe’s  “Nurs-Et Steakhouse”  and showcase his trademark seasoning signature.

Singer Bruno Mars, Lukas Podolski forward of soccer team Galatasaray in Turkey, Miller players Hakan Çalhanoğlu and Ömer Toprak, the Golden State Warriors basketball team, Matheus Doria, Marco Borriello and many of the celebrities had a share in the PR money paid by the chef.

In January 2017, Nusret became an Internet sensation after he shared a short clip named “Ottoman steak” of his flamboyant knife-work and trademark overarm salt-sprinkle, which got 14.3 million views so far.

Nurset’s fame has made it to James Corden’s “The Late Late Show,” It’s also a reminder that Ben Affleck and Rihanna’s white t-shirts on Nusret’s use of photographs in his salty motion.

The Chef Nusret failed to answer what has been current social media concerning his, somewhat, PR “scandal” and solely shared an image of him enjoying his stay in the French capital of Paris.

His Instagram followers reached 1.2 million to 6.6 million followers in a matter of months.


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